YOONEUI JOO
New York based
multidisciplinary designer/ art director
Currently at Milk Agency
[WORK]
BEEUP
Printemps
Nutrafol Skin
Kasmin Gallery
Coty: Nautica
Nutrafol Hair
Intelligent Impression
Tiffany & Co.
[ARCHIVE]
Urban Outfitters
Nostos
Spiegel
Moe’s Cafe
Edge
[ABOUT]
jooyooneui@gmail.com
[9] Wildwise
HONEY, SNACK, GO!
Breaking into a crowded snack market meant building a brand bold enough to stand out on the shelf, yet trustworthy enough to earn a parent's nod — all while ensuring BEEUP could hold its own beyond the name behind it.
[STRATEGY]
We built a creative system around movement, mischief, and a mascot with just enough edge to feel dynamic and playful — uniquely BEEUP. Every touchpoint — from packaging to campaign — was designed to hit the same frequency: loud enough to stop a kid in the aisle, smart enough to earn the parent's trust. One world, one energy, built to launch exclusively at Target.
Brand Identity, Art Direction, Photography, Video Production,
Visual & Verbal Identity, Brand Positioning, Packaging Design
Designer, Associate Design/Art Director
Next