YOONEUI JOO
New York based
multidisciplinary designer/ art director
Currently at Milk Agency
[WORK]
BEEUP
Printemps
Nutrafol Skin
Kasmin Gallery
Coty: Nautica
Nutrafol Hair
Intelligent Impression
Tiffany & Co.
[ARCHIVE]
Urban Outfitters
Nostos
Spiegel
Moe’s Cafe
Edge
[ABOUT]
jooyooneui@gmail.com
[3] Nutrafol Skin
Nutrafol Skin
Campaign 2025
A brand-new product. One shoot day. Six weeks to go full-funnel. To make the science feel simple, the story feel human, and the campaign feel ready for everywhere. Nutrafol came back to us to launch Skin—their first step beyond hair. We had a single day to capture everything, six weeks to deliver across every channel.
[STRATEGY]
Our focus was on one idea: skin health starts beneath the surface, and so should the story. A single narrative thread connecting every asset, every channel, every format back to that truth. One campaign system, built tight enough to hold across digital, print, and screen — flexible enough to stretch from a Chelsea pop-up to Prime Video. The goal was to make Nutrafol Skin feel inevitable. Science you could feel, not just read about. A story clear enough to land anywhere, and confident enough to not need explaining.
Art Direction, Photography & Video Production,
Content Production, Creative Strategy
Designer, Associate Art Director, Prep Stylist
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