YOONEUI JOO
New York based
multidisciplinary designer/ art director
Currently at Milk Agency
[WORK]
BEEUP
Printemps
Nutrafol Skin
Kasmin Gallery
Coty: Nautica
Nutrafol Hair
Intelligent Impression
Tiffany & Co.
[ARCHIVE]
Urban Outfitters
Nostos
Spiegel
Moe’s Cafe
Edge
[ABOUT]
jooyooneui@gmail.com
[5] Coty: Nautica
Arrive in Color 2025
The ask was clear: launch two scents, each inspired by a different natural world: red rocks and green forests. The real opportunity? Moving past traditional ads and influencer playbooks to create an orchestrated co-creation process where talent don't just share, but shape the story.
[STRATEGY]
We flipped the traditional playbook with a creator-led model. Two ambassadors, two scents, two sides of the globe — each cast as both subject and storyteller. Karl brought the green rainforests of Costa Rica to life, Mitchell captured the red cliffs of Perth. They didn't just appear in the campaign. They shaped it.
In under four weeks: two hero scent films, a collection film, ten social edits, two key visuals, and a full suite of stills. All anchored by Arrive in Color — a platform linking scent, place, and mood.
Art Direction, Digital Design, Photography & Video Production, Content Production, Influencer & Partnerships
Designer
Next