Nutrafol Skin
Nutrafol Skin Campaign
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Story-first production that speakes from the inside out
Challenge
A brand-new product. One shoot day. Six weeks to go full-funnel. To make the science feel simple, the story feel human, and the campaign feel ready for everywhere.
Nutrafol came back to us to launch Skin—their first step beyond hair. We had a single day to capture everything, six weeks to deliver across every channel.
Strategy
Our focus was on one idea: skin health starts beneath the surface, and so should the story.
A single narrative thread connecting every asset, every channel, every format back to that truth. One campaign system, built tight enough to hold across digital, print, and screen — flexible enough to stretch from a Chelsea pop-up to Prime Video.
The goal was to make Nutrafol Skin feel inevitable. Science you could feel, not just read about. A story clear enough to land anywhere, and confident enough to not need explaining.
Category: Art Direction & Copy, Photo, Video & Motion, Content Production, Creative Strategy
Role: Designer, Associate Art Director, Prep Stylist
Sephora Pop-up in Chelsea, 2025