Coty: Nautica Color
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Arrive in Color Campaign
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Creator-Led Storytelling Across Two Worlds
Challenge
The ask was clear: launch two scents, each inspired by a different natural world: red rocks and green forests. The real opportunity? Moving past traditional ads and influencer playbooks to create an orchestrated co-creation process where talent don't just share, but shape the story.
Challenge
We flipped the traditional playbook with a creator-led model. Two ambassadors, two scents, two sides of the globe — each cast as both subject and storyteller. Karl brought the green rainforests of Costa Rica to life, Mitchell captured the red cliffs of Perth. They didn't just appear in the campaign. They shaped it.
In under four weeks: two hero scent films, a collection film, ten social edits, two key visuals, and a full suite of stills. All anchored by Arrive in Color — a platform linking scent, place, and mood.
Category: Art Direction & Copy Photo, Video & Motion Content Production Influencer & Partnerships Creative Strategy
Role: Designer
